Fifty years ago, in the small town of Muleshoe, Texas, Jesse and Irma Leal launched a small tortilla factory, not knowing that their simple dream would evolve into a thriving family legacy. Their journey began with a commitment to hard work, frugality, and a shared vision for their future. Jesse, a migrant farm worker turned accountant, and Irma, from a family with a tortilla-making tradition, took the bold step to invest their savings into a tortilla factory. They expanded their operations by adding a restaurant, which quickly grew to become a beloved local spot. As their family grew, so did their business, with all six children working hard at the factory and restaurant, learning the value of perseverance and dedication.